Video Engagement For Businesses
We help organisations grow their business through video.
We show you how to create content that engages your audience online.
Follow our four stage journey and see how we can help you along the way.
Stage One: Make A Video
Get over the hurdle! Just do it, don’t overthink it. Get your phone out, press record and post it.
The biggest obstacle to succeeding at video is fear, so you have to just go for it.
Begin with an easy topic, something that just rolls of your tongue, like your story of how you came to be in business.
Publish it on your preferred social channel with a post that encourages engagement.
It’s going to be fine, we promise.
Stage Two: Learn Some Camera Skills
The second stage is to master the art of looking and sounding good on camera.
To get good engagement, you need to be engaging.
So, understand how to translate your personality on to camera.
Also, learn how to set-up and shoot your videos so they look professional.
The three main things to consider are lighting, framing and sound.
Stage Three: Learn Some Editing Skills
The third stage is about making video work for your business.
In order to generate leads, you need to brand your videos and consider your call-to-action.
Learn how to layer your videos with graphics, images and music.
Improve your video quality with transitions, color correction and audio enhancements.
Finally, add captions to make your videos as accessible as possible.
Stage Four: Keep Up The Momentum
Now you know how to do video, it’s all about being consistent.
In order to stay in people’s minds, you need to be present.
You ought to be adding new videos to your portfolio every month.
It’s helpful to plan your content and batch produce videos to save time.
Once you’ve grasped it, you’ll be hooked and so will your audience.